The Overlap
Where private information has been published, and the information is both untrue (or carries a defamatory imputation) and private, both causes of action may be available. This is not uncommon. Consider a former business partner who circulates false allegations about your mental health to industry contacts. The allegations are defamatory (they damage your professional reputation) and they involve misuse of private health information. A plaintiff in that position is not required to choose one claim over the other. Both may be pleaded, subject to the rule against double recovery (you cannot recover damages twice for the same loss).
Strategic Considerations
The choice between privacy, defamation, or both is not always straightforward. Several factors bear on the decision.
Is the information true? If yes, a defamation claim is unlikely to succeed. The privacy tort becomes the primary avenue. This is the scenario where the new tort is most valuable: true but deeply private information disclosed without consent.
Has the information been published to third parties? If no, defamation is unavailable. If the complaint involves surveillance, tracking, account access, or other intrusive conduct that has not resulted in publication, only the privacy tort applies. See our pages on surveillance and recording claims and phone tracking.
What remedy are you seeking? If the primary objective is to stop ongoing publication, an urgent privacy injunction may be easier to obtain than a defamation injunction, because the rule in Bonnard v Perryman (which disfavours prior restraint in defamation) does not apply in the same way to privacy claims. The statutory tort expressly requires the court to have regard to the public interest in publication, but it does not impose the near-absolute bar that exists in defamation.
Who is the defendant? Defamation claims can be brought against any person, including corporations and media organisations. The privacy tort can also be brought against any person, corporation, or government body, but certain defendants (journalists, law enforcement bodies, intelligence agencies, minors) may be exempt under Part 3 of Schedule 2. If the defendant is a media organisation and a journalist exemption may apply, defamation may be the more reliable claim. If the defendant is exempt from the journalist exemption (because they are a blogger, social media user, or influencer not subject to a code of practice), the privacy tort remains available.
What are the limitation periods? Defamation has a one-year limitation period from publication, extendable to three years. The privacy tort has a one-year limitation period from the date the plaintiff became aware (or ought to have become aware) of the invasion, or three years from the date of the invasion, whichever is earlier. A maximum extension to six years is available. These are strict deadlines. If you are approaching either limit, you should seek advice immediately. See privacy tort time limits for further detail.
The Advantage of a Firm That Practises in Both Areas
Most privacy law firms in Australia do not also practise in defamation. Most defamation firms have not yet developed a practice under the new statutory tort. Sutton Laurence King Lawyers practises in both. This means your position can be assessed across both causes of action from the outset, and a strategy developed that accounts for the strengths and limitations of each. Where the facts support parallel claims, both can be pursued efficiently by a single legal team. Where one claim is clearly stronger, that assessment is made honestly rather than being constrained by the firm's practice areas.
For more information about our defamation practice, visit defamationlawyer.au.